Marketers Turn to the Boomers Again
Check out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren’t...
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Are Ageist Smartphone Commercials a Dumb Move?
If you watch TV, by now you’ve probably seen the pool-party commercial for the new Samsung Galaxy S4 smartphone. The spot shows hip college-age revelers befuddling their iPhone-using elders with all of...
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Drug Giant Ends Payments to Doctors
Pharmaceutical companies make lots of money and spend lots of money, including lavish payments to doctors for consulting; expenses-paid conferences, cruises and other events for doctors; and bonuses...
View ArticleClik here to view.
Do Online Quizzes Have a Hidden Agenda?
What city should you live in? Which Love Boat character are you? What superpower should you have? Fun quizzes are all the rage online these days. Buzzfeed (which says I should live in Portland, Ore.)...
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GE Capital Ordered To Pay $225 Million To Consumers
GE Capital Retail Bank must shell out an estimated $225 million to consumers to settle government claims that it discriminated against Hispanic credit card customers and persuaded other card holders to...
View ArticleClik here to view.
Tracking Cookies Hard to Stomach? How to Stop Them
You know the drill: You visit a website — to price sneakers, view kitchen countertops, whatever — and when you continue to surf the Internet, you’re stalked by advertisements for Nikes and granite....
View ArticleClik here to view.
Are Ageist Smartphone Commercials a Dumb Move?
If you watch TV, by now you’ve probably seen the pool-party commercial for the new Samsung Galaxy S4 smartphone. The spot shows hip college-age revelers befuddling their iPhone-using elders with all of...
View ArticleClik here to view.
Drug Giant Ends Payments to Doctors
Pharmaceutical companies make lots of money and spend lots of money, including lavish payments to doctors for consulting; expenses-paid conferences, cruises and other events for doctors; and bonuses...
View ArticleClik here to view.
Do Online Quizzes Have a Hidden Agenda?
What city should you live in? Which Love Boat character are you? What superpower should you have? Fun quizzes are all the rage online these days. Buzzfeed (which says I should live in Portland, Ore.)...
View ArticleClik here to view.
GE Capital Ordered To Pay $225 Million To Consumers
GE Capital Retail Bank must shell out an estimated $225 million to consumers to settle government claims that it discriminated against Hispanic credit card customers and persuaded other card holders to...
View ArticleClik here to view.
Tracking Cookies Hard to Stomach? How to Stop Them
You know the drill: You visit a website — to price sneakers, view kitchen countertops, whatever — and when you continue to surf the Internet, you’re stalked by advertisements for Nikes and granite....
View ArticleMarketers Turn to the Boomers Again
Check out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren't...
View ArticleAre Ageist Smartphone Commercials a Dumb Move?
If you watch TV, by now you've probably seen the pool-party commercial for the new Samsung Galaxy S4 smartphone.
View ArticleGlaxoSmithKline Ends Payments to Doctors
Pharmaceutical companies make lots of money and spend lots of money, including lavish payments to doctors for consulting; expenses-paid conferences, cruises and other events for doctors; and bonuses...
View ArticleAre Those Fun Online Quizzes Invading Your Privacy?
What city should you live in? Which Love Boat character are you? What superpower should you have?
View ArticleGE Capital Ordered to Pay $225 Million to Consumers
GE Capital Retail Bank must shell out an estimated $225 million to consumers to settle government claims that it discriminated against Hispanic credit card customers and persuaded other card holders to...
View ArticleTracking Cookies Hard to Stomach? How to Stop Them
You know the drill: You visit a website — to price sneakers, view kitchen countertops, whatever — and when you continue to surf the Internet, you’re stalked by advertisements for Nikes and granite.
View Article
